Author: Benjamin

Shopify POS is easier to understand once the category label is removed. Shopify’s point-of-sale system for connecting in-person retail transactions with…

SkyHawk AI is easier to understand once the category label is removed. Seagate’s surveillance-focused hard-drive line engineered for continuous video…

Falcon Exposure Management is easier to understand once the category label is removed. CrowdStrike’s exposure-management capability for discovering…

Alaska Ethernet PHYs sits in a crowded market, but its role is relatively narrow. Marvell’s Ethernet physical-layer transceiver family for connecting…

SanDisk Professional G-DRIVE is built around a specific job rather than a broad technology category. SanDisk Professional’s external desktop-storage…

7060X5 Series sits in a crowded market, but its role is relatively narrow. Arista’s high-speed data-centre switch family for leaf/spine and cloud-network…

DLP chipsets is easier to understand once the category label is removed. Texas Instruments’ Digital Light Processing semiconductor platform, using digital…

SAP Ariba sits in a crowded market, but its role is relatively narrow. SAP’s procurement and supplier-collaboration technology, now presented within the…

Cortex-M CPU is built around a specific job rather than a broad technology category. Arm’s microcontroller-oriented CPU family, widely licensed into…

Dell Pro Max workstations is easier to understand once the category label is removed. Dell’s professional workstation family for engineering, media, AI…