Author: Benjamin

Airbnb for Work is easier to understand once the category label is removed. Airbnb’s business-travel offering for organisations using Airbnb inventory…

Snowflake Marketplace sits in a crowded market, but its role is relatively narrow. Snowflake’s data and application marketplace for discovering and…

LM-X Measurement System is built around a specific job rather than a broad technology category. KEYENCE’s automated dimensional-measurement system for…

Security Operations is built around a specific job rather than a broad technology category. ServiceNow’s security-operations workflow product for…

Variable Frequency Drives is easier to understand once the category label is removed. Delta Electronics’ motor-drive products for controlling AC motor…

Uber for Business sits in a crowded market, but its role is relatively narrow. Uber’s organisation-focused platform for managing employee rides, meals and…

Snapdragon AR2 is built around a specific job rather than a broad technology category. Qualcomm’s purpose-built augmented-reality platform for lightweight…

ADXL accelerometers is easier to understand once the category label is removed. Analog Devices’ accelerometer family covering low-power, precision and…

XD8 Series data center SSD is easier to understand once the category label is removed. KIOXIA’s PCIe 5.0 E1.S NVMe SSD family for cloud and hyperscale…

Kompanio Ultra sits in a crowded market, but its role is relatively narrow. MediaTek’s high-end Chromebook platform, led by the Kompanio Ultra 910 and…