YOC: the technology behind scroll-reactive ads and VIS.X
YOC’s story began with an unusually physical advertising stunt: an SMS vote on whether a Porsche should be won or dropped from a crane. The company traces its 2001 beginnings—and its name, “Your Opinion Counts”—to that campaign. Today, it tries to win attention through software embedded in digital advertising.
The central product is VIS.X, a platform that connects publishers’ advertising space with buyers and delivers YOC’s distinctive display and video formats. The company’s mobile roots remain relevant, but its platform now spans mobile, desktop and connected TV.
What makes a YOC ad different
YOC develops formats designed to do more than occupy a static rectangle. Its Understitial Ad, for example, sits beneath website content and is revealed as the reader scrolls. It can incorporate video and animations that react to that movement.
That design makes the page itself part of the creative presentation. An advertiser gets another way to introduce a product, while the publisher has to fit the placement into a readable page. Visibility alone does not establish whether the visitor welcomes the experience or remembers the brand.
YOC promotes these products as high-impact advertising. The term describes their intended prominence and interaction, rather than a guarantee that every campaign will produce more sales. Results still depend on the creative, the audience and where the advertisement appears.
VIS.X connects the creative to the transaction
The platform combines a supply-side platform, ad server, software development kit, AI optimisation and a campaign-management interface called YOC Hub. The supply-side component makes publishers’ inventory available to demand-side platforms used by advertising buyers.
YOC says VIS.X can transform standard advertising assets into its richer formats in real time without requiring changes to the buyer’s demand-side platform. It supports programmatic deals as well as campaigns arranged through insertion orders.
For publishers, that links the format on the page to the system selling the placement. For buyers, it means distinctive creative need not be confined to a separately built, one-off campaign. The SDK extends the format delivery into apps, while YOC Hub manages campaigns, deals and inventory.
How a campaign moves through VIS.X
A YOC campaign begins with a format and a placement. The advertiser supplies the creative assets, while the publisher provides the advertising space inside a website, app or connected-TV environment. VIS.X is designed to make the inventory available for programmatic buying and to deliver the chosen YOC format when the placement is sold.
The platform’s supply-side functions sit on the publisher side of that transaction. They expose inventory to demand-side platforms used by buyers and support programmatic deals. YOC Hub is the management interface through which campaigns, deals and inventory can be organised. Its ad server and SDK then help turn the selected assets into an advert that can be shown in the relevant digital environment.
That workflow explains why the format is only part of the product. An Understitial placement may be the element a reader sees, but it needs an available placement, a compatible page or app, a buyer, a delivery decision and reporting. VIS.X is the system YOC uses to bring those components together.
From standard assets to YOC formats
YOC says VIS.X can use ordinary display assets to create richer advertising formats in real time. For a buyer, that means a campaign can use YOC’s presentation layer without requiring an entirely separate demand-side-platform setup. For the publisher, it means the same inventory can be offered with formats that are intended to stand out from conventional display advertising.
The company’s product range is therefore split between the visible creative treatment and the infrastructure beneath it. Video, animation, scrolling interaction and responsive layouts form the presentation. VIS.X, the ad server, the SDK, identity tools and campaign management handle the distribution and measurement. YOC’s business depends on both layers operating together.
Targeting uses more than one kind of signal
VIS.X Identity Intelligence brings together several approaches to reaching an audience. Contextual targeting uses the subject matter and keywords of editorial content. Other options include demographic information, alternative identifiers, cookies and audience segments assembled from identity and signal data.
Those approaches are not interchangeable. A contextual placement can be selected because of what a page discusses; an identity-based approach attempts to recognise a user or audience across activity. YOC’s offering accommodates multiple methods rather than relying on one universal identifier.
The company also says VIS.X AI analyses campaign data to improve measures such as clicks, completed video views and interactions. Those are advertising outcomes within the platform; they should not be mistaken for a direct measurement of an advertiser’s profit.
Revenue growth has come with margin pressure
YOC’s 2025 figures show why selling more advertising does not automatically produce higher earnings. Revenue rose to €37.1 million from €35.0 million, but gross margin fell to 42% from 47%. EBITDA declined to €2.4 million from €5.2 million, and the company recorded a €0.4 million net loss.
YOC attributed the pressure to higher demand- and supply-side costs, third-party services, temporary effects and currency movements. International revenue grew, while Germany was softer. It also continued investing in its platform, AI capabilities and connected TV.
The half-year update published on 18 August 2026 showed revenue of €17.7 million, compared with €17.1 million a year earlier. EBITDA reached €0.7 million, while the net result remained a loss of €0.6 million. Gross margin was 43.1%.
Management identified further platform development and the integration of connected TV advertising as priorities. It also expected Germany to return to growth in the second half; that was an outlook, not a completed result.
The balance between attention and economics
YOC’s distinctive proposition is the combination of creative formats and the trading infrastructure that distributes them. A scroll-reactive advertisement is the visible part; publisher connections, targeting and campaign delivery determine whether it can be sold and repeated at scale.
The financial challenge is to make that combination earn enough after the costs of inventory, partners and technology. The reader’s experience matters too: an advertisement that attracts attention still needs to coexist with the content people came to read.
