The phone company that went where the global giants were not looking: Transsion’s Africa-first rise
Transsion’s founder Zhu Zhaojiang established the business in 2006 after years in the mobile-phone industry, building handset brands for emerging markets rather than competing first in Europe, Japan or the United States. The company created brands including TECNO, itel and later Infinix, with a strong early focus on African consumers.
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