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Spotify Premium Student : Spotify’s student plan is cheap by design, but the clock on the discount matters. Spotify’s discounted Premium subscription for…

ADP Celergo sits in a crowded market, but its role is relatively narrow. ADP’s global payroll product for coordinating multi-country payroll through a…

FortiAP sits in a crowded market, but its role is relatively narrow. Fortinet’s enterprise wireless access-point family, designed to integrate Wi-Fi…

Airbnb for Work is easier to understand once the category label is removed. Airbnb’s business-travel offering for organisations using Airbnb inventory…

Snowflake Marketplace sits in a crowded market, but its role is relatively narrow. Snowflake’s data and application marketplace for discovering and…

LM-X Measurement System is built around a specific job rather than a broad technology category. KEYENCE’s automated dimensional-measurement system for…

Security Operations is built around a specific job rather than a broad technology category. ServiceNow’s security-operations workflow product for…

Variable Frequency Drives is easier to understand once the category label is removed. Delta Electronics’ motor-drive products for controlling AC motor…

Uber for Business sits in a crowded market, but its role is relatively narrow. Uber’s organisation-focused platform for managing employee rides, meals and…

Snapdragon AR2 is built around a specific job rather than a broad technology category. Qualcomm’s purpose-built augmented-reality platform for lightweight…