Internet Retail

Company News

A Stanford business plan became Latin America’s digital marketplace: how MercadoLibre scaled

Marcos Galperin founded MercadoLibre in 1999 after developing the idea while studying at Stanford Graduate School of Business. The company launched as an online marketplace aimed at Latin American buyers and sellers. Its early challenge was not simply building an auction site but creating trust, payments and logistics in markets where e-commerce infrastructure was still immature.

Read More