Beyond the brand: how ODDITY Tech developed in technology-led beauty and wellness
ODDITY’s current operating story centres on the US launch of IL MAKIAGE in 2018 by brother-and-sister entrepreneurs Oran Holtzman and Shiran Holtzman-Erel. By 2026 ODDITY operates beauty and wellness brands built around digital customer acquisition, product development and data-driven matching technology.
Read More