Latest Technology News In South Africa
The Trade Desk was founded in 2009 by Jeff Green and Dave Pickles to build technology for advertisers buying digital media programmatically. By 2026, The Trade Desk remained an independent advertising-technology platform focused on the buy side of digital media.
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QuinStreet was founded by Doug Valenti in 1999 during the early growth of measurable online marketing. In 2026 QuinStreet operates digital media and performance-marketing businesses that use websites, data and technology to connect consumers with service providers.
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Criteo was founded in Paris in 2005 by Jean-Baptiste Rudelle, Franck Le Ouay and Romain Niccoli, initially working on product recommendation technology. In 2026 Criteo provides advertising technology connecting retailers, brands and publishers with an emphasis on commerce audiences and measurable outcomes.
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AppLovin was founded in 2012 by Adam Foroughi and a small group of performance marketers. The company says the founders began with an $8 domain and bootstrapped the business around mobile advertising. It first worked closely with independent mobile-game developers, using data and advertising tools to help them acquire users and grow revenue.
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