Author: Benjamin

Dropbox Business sits in a crowded market, but its role is relatively narrow. Dropbox’s team-oriented cloud file and collaboration offering with central…

UiPath Process Mining is built around a specific job rather than a broad technology category. UiPath’s process-analysis product for reconstructing…

Elastic Security is easier to understand once the category label is removed. Elastic’s security analytics platform, built on Elasticsearch and Kibana for…

DocuSign CLM is easier to understand once the category label is removed. DocuSign’s contract-lifecycle-management software for preparing, routing,…

Service Hub is built around a specific job rather than a broad technology category. HubSpot’s customer-service platform for tickets, knowledge, customer…

Managed Databases is built around a specific job rather than a broad technology category. DigitalOcean’s managed database service, which operates…

Sage 200 sits in a crowded market, but its role is relatively narrow. Sage’s mid-market business-management and accounting platform for organisations that…

Log Monitoring sits in a crowded market, but its role is relatively narrow. Dynatrace’s log-observability capability for collecting, analysing and…

Figma Dev Mode is built around a specific job rather than a broad technology category. Figma’s developer-focused workspace for inspecting design…

ClaimCenter is easier to understand once the category label is removed. Guidewire’s claims-management application for insurers, covering the workflow from…