The history of Vend Marketplaces: origins, milestones and its 2026 business

Vend’s roots lie in the Nordic online-marketplace businesses developed by Schibsted, including services such as FINN and Blocket that moved classified advertising from newspapers onto the internet.

How Vend Marketplaces developed

Schibsted separated many non-Nordic marketplace assets into Adevinta in 2019. A further corporate split in 2024 separated Schibsted’s media and marketplace activities, and the marketplace company adopted the Vend name in 2025.

Vend Marketplaces in 2026

By 2026, Vend operated Nordic marketplace brands including FINN, Blocket, DBA, Bilbasen, Tori and Oikotie across property, vehicles, jobs and general classifieds.

Why the history matters

The company’s history is closely tied to the migration of classified advertising from print to digital platforms and to the value of local network effects in marketplace businesses.

This profile was checked against company disclosures, regulatory filings and reputable independent or industry sources where applicable. Information reflects public material available on 18 September 2026.