EaseMyTrip history: origins and the road to online travel
EaseMyTrip was established in India in 2008 by brothers Nishant, Rikant and Prashant Pitti, building on an earlier travel operation known as Duke Travel. The company initially served travel agents, expanded its consumer-facing business from 2011 and differentiated itself by promoting a no-convenience-fee model. It completed an Indian IPO in March 2021.
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