Rumble through the years: building video, streaming and cloud infrastructure

Rumble was launched in 2013 by Chris Pavlovski as an online video platform.

How Rumble developed

The service initially competed for creators and audiences in a market dominated by YouTube, then gained visibility by positioning itself as an alternative platform with different content-moderation and monetisation policies. Rumble became public in 2022 and invested in cloud and infrastructure services as well as video.

Rumble in 2026

By 2026, Rumble operated a video-sharing, live-streaming and advertising platform alongside infrastructure products.

Its history sits at the intersection of platform competition, creator economics and debates over moderation, illustrating how policy choices can become part of a technology company’s product positioning.

Information was checked against public company material, regulatory filings and reputable independent reporting where available, using sources accessible on 18 September 2026.