How Braze evolved into its modern technology business

Braze began in 2011 as Appboy after co-founders Bill Magnuson and Jon Hyman met Mark Ghermezian and created a company focused on mobile customer engagement.

How Braze developed

As its platform expanded beyond mobile apps into email, web and other channels, Appboy rebranded as Braze in November 2017. The company continued growing as a cloud customer-engagement platform and listed on Nasdaq in November 2021.

Braze in 2026

By 2026, Braze provided software that helps brands coordinate personalised messages and customer journeys across multiple digital channels.

Why the history matters

Its evolution reflects a broader marketing-technology shift from one-way campaigns toward real-time, data-driven engagement across apps, websites, messaging and email.

This profile was checked against company disclosures, regulatory filings and reputable independent or industry sources where applicable. Information reflects public material available on 18 September 2026.