Zeta Global: the history behind data-driven marketing software

Zeta Global was founded in 2007 by David A. Steinberg and John Sculley to build data-driven marketing technology.

How Zeta Global developed

The company grew through internal development and acquisitions, combining customer data, identity, analytics and campaign tools. It relaunched its core technology as the Zeta Marketing Platform in 2019 and went public in 2021.

Zeta Global in 2026

By 2026, Zeta sold an AI-assisted marketing cloud used by large brands to manage customer data, audience targeting and multichannel campaigns.

Zeta’s history tracks the marketing industry’s shift from separate email and advertising tools toward platforms that try to unify customer identity and decision-making across channels.

Information was checked against public company material, regulatory filings and reputable independent reporting where available, using sources accessible on 18 September 2026.