How Wix.com changed with its market

Wix was founded in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan after the founders experienced how difficult and expensive building a website could be.

How Wix.com developed

The company launched a Flash-based editor, reached one million users by 2009 and shifted decisively toward HTML5 as web standards and mobile browsing changed. Wix later became publicly traded on Nasdaq and expanded into e-commerce, payments, business tools and developer capabilities.

Wix.com in 2026

By 2026, Wix offered a broad website-creation and online-business platform serving individuals, agencies and enterprises.

Why the history matters

Its growth reflects the democratisation of web publishing: tasks that once required specialist designers and developers increasingly became configurable services delivered through browser-based software.

This profile was checked against company disclosures, regulatory filings and reputable independent or industry sources where applicable. Information reflects public material available on 18 September 2026.