How SMG Swiss Marketplace Group Holding AG changed with its market

September 18, 2026 Benjamin

Swiss Marketplace Group was created in November 2021 by combining the online-marketplace activities of TX Group and Scout24 Switzerland, with Ringier, Mobiliar and General Atlantic also involved in the ownership structure.

How SMG Swiss Marketplace Group Holding AG developed

The group brought together well-known Swiss services including real-estate, automotive and general-classified platforms. It later adopted the SMG Swiss Marketplace Group identity while continuing to develop those vertical marketplaces as digital transaction and advertising businesses.

SMG Swiss Marketplace Group Holding AG in 2026

By 2026, SMG operated a portfolio that included brands such as AutoScout24, ImmoScout24, Homegate, Ricardo and tutti, connecting consumers and businesses across several Swiss marketplace categories.

Why the history matters

SMG’s history shows how mature classified and marketplace businesses have consolidated around strong vertical brands, network effects and shared technology rather than a single general-purpose website.

This profile was checked against company disclosures, regulatory filings and reputable independent or industry sources where applicable. Information reflects public material available on 18 September 2026.