Restaurant discovery became delivery, quick commerce and Eternal: how Zomato outgrew its original name
Deepinder Goyal and Pankaj Chaddah founded FoodieBay in India in 2008 after recognising how difficult it was for office workers to access restaurant menus and information.
The service began as a restaurant discovery and menu platform before changing its name to Zomato in 2010.
The important part of this history is the sequence. Each major step gave Eternal (Zomato) another layer of capability, and later products or markets often depended on work that began years earlier.
Restaurant listings became a consumer discovery network
Zomato expanded city by city and internationally, adding reviews, ratings and restaurant information.
For Eternal (Zomato), access to public markets was more than a branding milestone. It increased financial transparency and created another route to fund expansion, acquisitions or long-term product development.
Food delivery changed the economics and operations
The company moved into meal delivery, competing in a logistics-intensive market where customer frequency was much higher than restaurant discovery alone.
Marketplace businesses become stronger when buyers, sellers and supporting services reinforce one another. This step gave Eternal (Zomato) another way to deepen that network rather than relying on a single transaction type.
The 2021 IPO made Zomato one of India’s landmark consumer-tech listings
Zomato went public in India in 2021, giving investors exposure to a large internet marketplace with significant delivery infrastructure.
For Eternal (Zomato), access to public markets was more than a branding milestone. It increased financial transparency and created another route to fund expansion, acquisitions or long-term product development.
Blinkit and the Eternal name widened the company beyond food
Zomato acquired quick-commerce company Blinkit and later renamed the parent company Eternal, reflecting a portfolio that also includes business-to-business restaurant supplies and other services.
The transaction mattered because it changed the shape of Eternal (Zomato) rather than simply adding revenue. It brought additional technology, customers, geographic reach or operating capability into the group and influenced the next stage of its strategy.
The menu website became a multi-brand commerce group
As of 18 September 2026, eternal now houses Zomato’s food-delivery business alongside Blinkit and additional commerce operations. The name change acknowledges that restaurant discovery, once the entire company, is now only one part of a much broader consumer platform.
Seen chronologically, the company is less a collection of unrelated products than a chain of decisions in which one capability created the conditions for the next.
For TechnologyBlog.co.za, this page is intended to serve as the company-history cornerstone for future Eternal (Zomato) coverage, so product and company-news articles can link back to one factual brand background instead of repeating the full origin story.
Historical facts were checked against Zomato/Eternal corporate and public-market materials. Information reflects public material available on 18 September 2026.
