Beyond the brand: how Celebrus Technologies developed in first-party customer data and digital identity software
The Celebrus technology business traces its product history to 1999 while its listed parent has an older corporate lineage that included IS Solutions and later D4T4 Solutions The group increasingly centred strategy on Celebrus a platform for capturing first-party behavioural data and using it for customer intelligence and fraud prevention and the parent adopted the Celebrus Technologies name…
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