Tracing TechTarget: from early operations to B2B technology data and marketing
TechTarget built a long-running business around specialised technology media, purchase-intent data and marketing services for enterprise-technology vendors. On 2 December 2024 TechTarget combined with Informa Tech’s digital businesses, creating Informa TechTarget while retaining the TTGT Nasdaq ticker. The combined group brought together content, first-party audience data, intent signals and B2B marketing services.
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