Software

Company News

Two MIT students noticed buyers were avoiding ads — HubSpot built a software company around ‘inbound’

Brian Halligan and Dharmesh Shah met as graduate students at MIT and founded HubSpot in 2006 after observing that internet users increasingly researched products themselves rather than responding to interruptive marketing. They called the alternative ‘inbound marketing’: attract customers with useful content and make it easier for them to discover a business voluntarily.

Read More
Company News

Two Stanford MBAs imagined invisible braces — Invisalign turned the idea into digital dentistry

Zia Chishti and Kelsey Wirth founded Align Technology in 1997 around the idea that a sequence of clear removable aligners could straighten teeth without conventional metal braces. The concept depended on digital modelling and manufacturing: scan a patient’s teeth, plan movement in software and fabricate a series of slightly different plastic aligners.

Read More
Company News

Two Israeli developers hated broken software pipelines — JFrog built an ‘artifactory’ for binaries

JFrog was founded in 2008 by Shlomi Ben Haim, Yoav Landman and Fred Simon, who saw software teams struggling to manage the growing number of binary packages produced during development. The company began with Artifactory, a repository manager designed to store and distribute software packages reliably across development and deployment pipelines.

Read More